diff --git a/src/lib.zig b/src/lib.zig
index 34634599c6028de48f96ff0ed41aa2a059bccec3..973303423833a13ac97f16570e79306fb8f2ddfb 100644
--- a/src/lib.zig
+++ b/src/lib.zig
@@ -24,6 +24,7 @@
 
 const std = @import("std");
 const range = @import("range").range;
+const htmlentities = @import("htmlentities");
 
 const tokenize = @import("./tokenize.zig");
 const astgen = @import("./astgen.zig");
@@ -75,7 +76,14 @@ fn do(writer: anytype, comptime value: astgen.Value, data: anytype, ctx: anytype
             const TO = @TypeOf(x);
 
             if (comptime std.meta.trait.isZigString(TO)) {
-                try writer.print("{s}", .{x});
+                const s: []const u8 = x;
+                for (s) |c| {
+                    if (entityLookupBefore(&[_]u8{c})) |ent| {
+                        try writer.writeAll(ent.entity);
+                    } else {
+                        try writer.writeAll(&[_]u8{c});
+                    }
+                }
                 return;
             }
             @compileError("pek: compile: unsupported type: " ++ @typeName(TO));
@@ -101,3 +109,15 @@ fn do(writer: anytype, comptime value: astgen.Value, data: anytype, ctx: anytype
 fn search(comptime T: anytype, comptime args: []const []const u8) @TypeOf(if (args.len == 1) @field(T, args[0]) else search(@field(T, args[0]), args[1..])) {
     return if (args.len == 1) @field(T, args[0]) else search(@field(T, args[0]), args[1..]);
 }
+
+fn entityLookupBefore(in: []const u8) ?htmlentities.Entity {
+    for (htmlentities.ENTITIES) |e| {
+        if (!std.mem.endsWith(u8, e.entity, ";")) {
+            continue;
+        }
+        if (std.mem.eql(u8, e.characters, in)) {
+            return e;
+        }
+    }
+    return null;
+}
diff --git a/src/main.zig b/src/main.zig
index 881e56fb2c2a0cb036ebec973e9bbfdefdf89a2d..596f87c81b66fc6a3f12f271f8e3656d70557237 100644
--- a/src/main.zig
+++ b/src/main.zig
@@ -21,6 +21,7 @@ const example_document =
     \\            li({this.name}", "{this.state.code})
     \\            /each/
     \\        )
+    \\        p("Spooky text: "{spooky})
     \\    )
     \\)
 ;
@@ -39,5 +40,6 @@ pub fn main() !void {
             .{ .name = "Houston", .state = .{ .code = "TX" } },
             .{ .name = "Phoenix", .state = .{ .code = "AZ" } },
         },
+        .spooky = "<strong>I better not be in bold.</strong>",
     });
 }
diff --git a/zig.mod b/zig.mod
index 83b771ae9c9397286ace2a44d93ca90b9da3b2a5..db3ca76e716f1a99ea23c5edf69c3ff41fa73d5b 100644
--- a/zig.mod
+++ b/zig.mod
@@ -5,3 +5,4 @@ license: AGPL-3.0
 description: An HTML preprocessor with a builtin template engine.
 dependencies:
   - src: git https://github.com/nektro/zig-range
+  - src: git https://github.com/kivikakk/htmlentities.zig
diff --git a/zigmod.lock b/zigmod.lock
index 4abcde2af0172615d652f2b48a13934c6821abf0..388460f90435c2285013396ac1fccf49f60b9849 100644
--- a/zigmod.lock
+++ b/zigmod.lock
@@ -1,2 +1,3 @@
 2
 git https://github.com/nektro/zig-range commit-890ca308fe09b3d5c866d5cfb3b3d7a95dbf939f
+git https://github.com/kivikakk/htmlentities.zig commit-c3cbe4cb3a9a9bd60e7c9fedcf9b97e087b98d6c